Fios is a pioneer and industry leader in the field of electronic discovery, a type of legal research concerned with the processing and cataloguing of electronic evidence for trial: e-mail, spreadsheets, word-processing and other "loose" documents, recorded audio, instant messages, items in corporate databases, and so on. Fios consults with clients to help them set up systems for document retention and evidence response as well as doing the exacting grunt work of processing.
Our starting point was the company's logo, a square divided into two fields: one red, the other black, with the company's name and two oblique graphical strokes in white, traversing the fields. The logo contains no particular narrative content; the graphical strokes could suggest the crossbars on a capital F. The company's extant collateral had only the logo and a bent toward various sans-serif typefaces in common.
A square implies no particular direction. We moved the logo into an "eyebrow" position at the top of the cover page in most applications, both to set up the language of squares resident in the pages' logic, and also—by bleeding it off the top—to make it a dynamic player in the page hierarchy.
We reduced the typographic palette into four weights of Adrian Frutiger's Univers, deployed in a maximum of three sizes, showing emphasis by modulating whitespace instead of ink, with the goal of conveying a feeling calm, methodical efficiency across all collateral.
In this case, detailing Fios’ offerings to counsel serving the energy industry.
Cover and typical spread for Technology Counsel, a magazine published by the company concerning the area where technology and the law overlap. A good example of Pinch's philosophy of brand as consistency of approach—although Technology Counsel doesn't carry the Fios logo on the cover, its underlying logic links it with the rest of the brand
Technology Counsel Web site, a daily web companion to the magazine. Pinch has been working on Web components for Fios; this simple WordPress-powered weblog was the first application. At right, pagetypes for Discovery Resources Web site, an aggregator for the electronic discovery community, and part of the Technology Counsel media network, along with its sister Compliance Resources, which has yet to be re-skinned, As always, executed in valid, semantically-correct XHTML/CSS.
Covers for books published by Fios concerning discovery and litigation readiness issues, showing a relatively rare use of photography. We're certainly not above using image to illustrate broader concepts; our beef continues to be the bland suit-and-handshake stuff that adds nothing to an argument. For materials meant to be consumed outside of the sales cycle (as in the case of Technology Counsel) we find that smart illustrations can offer a good entry point to difficult material.
Beginning in 2007, Fios clarified its market position to an expertise in readiness and response. Pinch developed a system of patterns made from simple icons—documents, folders—to help illustrate some of the basic precepts of electronic discovery: the necessity of knowing, in all of your company's documents, where the legally sensitive ones are. The brochure is illustrated in detail here.