At left, the index or home page; at right, a pagetype developed for static corporate information: in this case, corporate history.
Typical product pages, general and product-specific, showing product browser at left.
For Columbia’s veneer division, Pinch developed an interactive veneer finder, allowing visitors to browse available products by species, grade, thickness and dimension: the large, detailed image at center would refresh according to their choices.
At left, interactive dealer locator, using Microsoft MapPoint to find Columbia dealers closest to the user’s location; at right, the manufacturing plant locator, showing distributors which products were manufactured where.
“Ask the Experts” was probably the most popular feature on Columbia’s old site. Pinch orga nized it for ease of browsing, grouping all navigational infor mation (category browser, search and question submittal form) one one page, and above the fold.