Let's talk bizdev. Because I don't have time to say "business development." I also don't have time to say "International House of Pancakes." Why? A couple of months back, we figured that the "hide your light under a bushel" method of business development we had been following — oh, basically forever — maybe didn't work so good, and we gave Hillerns some plaid pants and sent him out on the street.
Well, he brought back some sweet wins.
First, we just inked a deal to develop a new brand for the 75-year-old Tidewater Barge Lines (Hat tip to our pal Madeline Turnock on this one). Tidewater handles the bulk of the shipping along the Columbia and Snake River systems. They also own extensive terminal facilities and a good-sized shipyard. The branding effort is part of their 75th anniversary celebration and also points to a new facet in their business: moving biofuels from new facilities along the Eastern Gorge into Portland.
Second, we're developing a brand for a new manufacturing concern. It's a very interesting project and right in line with our interest in sustainability, and I'd love to tell you more about it, but we're NDA'd until the middle of August.
Next, the Friends of Forest Park are changing their name and mandate as part of an aggressive effort to form a powerful fundraising and stewarding body along the lines of the Central Park Conservancy. Yours truly are handling the brand effort.
It don't stop: Portland's Office of Sustainable Development awarded us a chunk of their general services earmark for this year. We don't yet know what we'll be doing for it, but we'll keep you posted.
It don't quit: Steve Novick over at Pyramid rolled us into a larger team to handle this year's campaign for Fork It Over!, Metro's food donation program. Thanks, pal. By the way, my man is running for U.S. Senate, and you should give him some money.
Wow. So much for bragging. Now we have to do the work.
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