New work: AIGA Urban Forest project submission
Pinch is honored to have been selected to participate in the Portland chapter of AIGA's Urban Forest Project. The effort, modeled after a similar program run by the New York chapter of AIGA, involves the creation of banners by twenty area designers, each using the form of the tree or a metaphor for the tree to make a visual statement to accompany a series of events during the week of Earth Day. Following public display, the banners will be recycled into tote bags and sold at auction, with proceeds going to Friends of Trees, a local non-profit dedicated to urban reforestation.
Pinch's submission creates a typographical forest from the Latin names of the various species of tree used in urban forests, along with pithy facts about the role trees play in the urban ecosystem. The small type is not meant to be read when the banner is hung from the lamppost, but will come into its usefulness when the banner enters its second life as a bag.