Here are some of our favorite client stories, presented in as plain and unvarnished a form as our vanity could handle. As you might expect, these are stories about business problems, but they're also – more importantly – about relationships. Relationships can be messy; we'll try not to flinch. We've arranged them by client size, rather than business sector, as we find that a client's size tends to have a greater bearing on the nature of a relationship than what it does.
A new product breathes new direction into an old-school client and into the folks hired to brand it: that is, Pinch.
With legal services provider Fios, Pinch practiced what it calls "backdoor branding": making discrete, purposed projects, even small ones, serve as building blocks for an overarching identity.