Steve Heller writes up the Obama campaign's brand discipline in this morning's New York Times, and in particular its use of H&FJ's Gotham typeface. This has to be at least the fifth article on Obama's use of Gotham I've come across; you people (and by that I mean The American People) seem to be absolutely bananas about it. For an appraisal of the other two candidates' efforts, I give you H&FJ itself; it's an oldie, but still a goodie.