Recently, I sat down with Jen Maxwell-Muir of Maxwell PR. After exchanging our initial pleasantries, the conversation naturally migrated to how our respective firms describe process, and further, the perspectives of the creative partner within the brand development assignment. We discussed the points at which we enter the client's life and how the approach varies between advertising agencies, Web developers, public relations concerns and design firms. I was reminded of an exceptional illustration produced by our friends at Neutron. Exceedingly simple, it demonstrates the relationships among the so-called creative disciplines; marketing, telemarketing, public relations, advertising, graphic design, and of course, that ubiquitous thing to which we refer as branding.