If your vendor or client has a logo like this . . .
. . . you can more or less be assured he's an arsehole. Here's a bit via Josh Marshall about a lobbying firm that sent mail to congressfolk purporting to originate from the NAACP and Latino interest groups. The stuff was fiction, forged by the lobbying firm. Nasty. But look at the lobbying firm's logo: it's 100% nutz and no finesse: a speed line and a starburst in ultimate letter of the founder's name. (Jack Bonner, we might add, looks like a cross between Freddie Mercury and Skeletor, and yes, you're welcome). This is arseholery in design: no competent designer would have proposed such a solution to a proper client; and no client worth its salt would have approved it. Graphic design is shorthand for a whole range of human experience: if you understand it, it can serve you (viz. Our President). If you can't be bothered to give a shite about it (viz. McCain), well: it may not lose you the election, but it won't help.
