Hillerns is going to kill me for this. What, you may ask, does 1978 concert footage of Kansas performing their anthem Carry On, My Wayward Son
have to do with brand development? Observe: frontman Steve Walsh always performed shirtless, wearing the short shorts popular in those days, to which he carefully color-coördinated a pair of tube socks.
Beyond that, you've got me. But, people: you have to see Mr. Walsh alternating between a furious assault on the congas and a blistering lead on the B3 during the jamming
section. In fact, you have to see the whole thing. And then, as Rilke wrote, you must change your life.