Portland-based employment agency Jobdango has been sent a bill for $5,000 for chalking their URL on the city's sidewalks. Sidewalk chalking, as you know, is a cheap form of so-called viral marketing and was used, evidently with success, by Jobdango when they launched a couple years ago.
In fact, their effort inspired us to steal the idea for the launch of our campaign for Metro's Recycle at Work in 2007. We asked permission from the city, of course, because we're goody-two-shoes types; Jobdango did not. I don't have much of an opinion on this beyond noting that Jobdango's name irritates me and that the city seems to be cracking down on anything involving doing anything on our city's streets (viz. Randy Leonard's kerfluffle about folk staking parade seats with duct tape). The next step, to my mind, should be cracking down on the notorious tagger "Locate", who seems to be everywhere.