Brand differentiation, explained.
I can't attest to the myriad visual references that came to mind when young Logan shared the Bizarro strip from this morning. I had tucked into my first cup of Joe, and for the life of me, I didn't see this as a bat. Of course, that's another discussion entirely and not particularly family-friendly. But I digress. We found this one especially pertinent to our little on-going brand dialogue. I've actually had clients make this argument when suggesting a startlingly familiar product name. "Can't we just make it two words?" And, "sure it's spelled the same way, but couldn't we just pronounce it differently?"