The New York Times feature "Campaign Stops" has Steve Heller interviewing Sol Sender, the creator of Obama's "O" logo. We have our own experience with other "O" identities and thought we'd weigh in with a little support for Sender's work on this one. If you're interested in our general take on the identity program, follow the "Read more" link below.
Heller writes, "At the end of 2006, Mode, a motion design studio in Chicago, approached Sol Sender, a graphic designer, to create a logo for Barack Obama’s presidential campaign. The resulting “O” became one of the most recognizable political logos in recent history. I (Heller) spoke with Mr. Sender a few days after the election to discuss the evolution of his design." The full story is here: The "O" in Obama.
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