We're quite pleased to learn that Mad Men, the AMC Originals series from Matthew Weiner, has been tapped for a second season. Rooted in the not-so-squeaky sixties Madison Avenue myth machine, the weekly is served cold in the mold of pioneer ad pillars Doyle Dane Bernbach and Grey. Alex Witchel of The New York Times Magazine delivers a fine profile of Weiner and provides the color for Weiner's produce. Set direction is a mid-century cocktail; a cool tumbler of Hitchcock's Manhattan in North by Northwest and Claude Chabrol's Les Cousins or The Champagne Murders/Le Scandale. In one fell swoop, Gawker sums up what to expect; "Lots of sex, booze, smoking, shellacked hair, and modular furniture, but also some of the smartest scriptwriting on television..."
If you only watch one show on television, this might be it. But if you set your clock to the smooth stylings of say, The Baby Borrowers or America's Got Talent, perhaps you should just stick to what warms you.
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